Around 200 meters from my house in Jaipur, two medicine shops are located. as i live in a joint family so its a regular weekly affair to visit the medical shop.
you know...a family consists of father, mother, children, pet animals and common cough and cold. There are two medical shops that are located adjacent to each other. what i observed was, that the number of visitor in the first shop 'A'is quite large as compared to the shop 'B'.
There doesn't exist a single person who visited shop 'B' in the first instance. The people who were visiting the Shop 'B' were the persons who were not able to find the medicine in the Shop 'A'.
what was the reason?
The shop 'A' had one stair which is having a large width where two rows of persons can stand at a time. Whereas the Shop 'B' has 4 stairs and that too with less width.
Simple!!!
Consumer Comfort level..
WOW !!! Just 3 stairs are responsible for the loss and profit equation of two shops...
the first shop offers nothing new...but it offers the customer a little more comfort in standing while purchasing the medicine and that too at the same price...
consumer psychology is interesting...isn't...
There doesn't exist a single person who visited shop 'B' in the first instance. The people who were visiting the Shop 'B' were the persons who were not able to find the medicine in the Shop 'A'.
what was the reason?
The shop 'A' had one stair which is having a large width where two rows of persons can stand at a time. Whereas the Shop 'B' has 4 stairs and that too with less width.
Simple!!!
Consumer Comfort level..
WOW !!! Just 3 stairs are responsible for the loss and profit equation of two shops...
the first shop offers nothing new...but it offers the customer a little more comfort in standing while purchasing the medicine and that too at the same price...
consumer psychology is interesting...isn't...
courtsey:
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