follow the journey...

follow the journey....

read on the website...

http://www.boljaipurbol.in/follow-the-journey-103.htm

women and entrepreneurship !!!

I and my brother were discussing a Business Proposal while driving in a car. He asked me that most of the wife doesn’t support their husband in their entrepreneurial journey because they don’t understand the concept of leaving a job and starting a company form a scratch.

So I started to think that how to make the women understand the thrill of being an entrepreneur. And after thinking for some minutes, I quoted a new definition that will differentiate entrepreneurship and doing a job.

I started speaking.

What doing a job means?

It is very similar to the job of a women caretaker who is involved in the upbringing of the new born baby. One women caretaker will come and do the laundry; the other will come and do the dusting; the other will come and do the massage of the body; some years later there will be a tuition teacher who will teach the child and so on...

There must be some 10 people who are involved in the nurturing of the child since the day he/she is born. And they all have their job to do. But none of them can claim the complete ownership of the child or any of them will take the complete responsibility.

What does being an entrepreneur means?

It is very similar to the role of the mother who gave birth to a child risking her own life. The seed of the baby lies initially in the mother’s body. It is she who develops it, nurtures it and after 9 months of caring bring her out to the world. She is the complete owner of the baby and responsible for the health and well being of the baby. She assigns work to every caretaker and monitors that if they are doing their work properly or not.

So it’s quite simple. An Entrepreneur is like a Mother who gives birth to a company, nurtures it, expands it and leaves it when it can run on their own without the help of the owner.

And I do believe that women understand entrepreneurship better than the men.

human mind- the crazy idea factory…

What happens when you leave a restless mind without a laptop to use, without internet to surf, without books and newspaper to read?

Surrounded by people who talk on topics as varied as from sex to spirtuality, college politics to women reservation bill, one realizes the power of thoughts.

How far can your thoughts take you to?

Usually my thoughts take me to the future. And it unfolds everything. I wonder how human being would have progressed in life without the power of imagination.

I got up late in the morning.

11:00 AM-

After having late breakfast me and my friends started to talk about a new business idea “sweets on phone call” where a person will get sweets at his home just by giving a phone call. The brainstorming took almost 2-3 hours and ended with a conclusion

“Surely it can be implemented. No flaws. When are we starting it? “

We went for lunch.

3:00 PM-

We realized that home delivery of Indian sweets has a one major flaw that it will take lots of time to set up the back end operation. And we don’t have that much time. Then what are we doing next?

How about the tried and tested T-Shirt business for college students?

As the people sitting in the room were the people who had a little experience in this field, the arguments went for 2 hours and so. The final conclusion:

“We can easily start it in the month of June-July”

5:30 PM - Time for Snacks

After taking the evening teas we went for a walk and discussed that how can we recover our money that we invested in one crazy idea of making a film? The total investment in the film was about Rs 3 lakh. We had to find a solution that would recover the cost.

How about a “Student film Festival”? I said. Yes, this way we can sell the movie as the movie itself is not a great product to sell easily. We decided that the film festival can be executed in a period of 2 months.

So when we will be starting. Don’t know.

8:00 PM- Time for Dinner.

But before taking the dinner, I generally freshen up. I went to wash room. Sitting idle in a small room makes your mind so creative. And as far as I am concerned most of my ideas have been generated in that special room which everybody calls “toilet”.

BINGO!!!!!!!!

A new idea starts knocking in the head. How a bout a hitchhiking journey to Rajasthan.

NO hotels. NO Restaurants. NO Public transport. Just walk into the desert. Branding of Bol jaipur Bol and promotion of “Athithi devo bhave” culture, Coverage of the journey on city bhaskar for a period of one week, every thing started to fall in mind.

I lived every moment even before it actually happened. I lived every moment when I imagined about t shirts, student film festival or sweet dishes. That’s the way a human mind works…juggling with some thousands ideas…and finally working upon some..Imagining every fine detail of the idea even before it gets executed.

That’s the beauty of human mind.

The Importance of Face Value - Part 2

The Common Indian judges a person by his face. He just looks at his face and makes his mind. Remember we meet our ‘to be husband/wife’ for 15 minutes and make our mind. We even decide that we will do the business deal with certain person in the first few minutes of meeting.

What happens when a person who is capable to influence millions of people by his words and by his action takes the wrong side?

The public follows them blindly. They trust his face value. They trust his words. And the group behind the Face will use his image, his brand value for their purpose.

Will the public listen to Mr Ram Singh if he speaks that 90% of the money sanctioned for development purpose doesn’t reaches the needful. We even don’t know who the hell Ram Singh Is?
But when the facts were bring presented by Late Prime Minister Rajiv Gandhi, then the whole country listened to the facts with such an attention.

Indian Public is sheep. They will never think for their decisions. They want somebody else to take their decision for themselves. They just trust their face value and follow them blindly. Why don’t take the facts in you own hand and why don’t interpret the data in you own way. No that’s the toughest part. It takes lot of time and hard work. Why do it for yourself. Let somebody do it for you and I will follow his decision. This is another Great Indian Mentality.

The Leaders who have a trust value in their community are responsible for their decisions, their words and the information they circulate. If they are circulating some misinformation which is affecting the decision of the mass and misguiding them then they should better be prepared to face the nature’s law. And I don’t know that how such people would be able to sleep in nights.

The Importance of Face Value - Part 1

I never believed in the policies of BJP. But I supported it. I supported it till last General Elections. Why?
Brand “Vajpayee”. The faith in the name of the person and when he left the party I stopped supporting it. The association with “Vajpayee” started long time back when I listened to his speech in parliament when his party was not able to prove the majority within 13 days. He became emotional. He fired back to the opposition and in that way he got attached to so many Indians.
I was the only follower of Vajapayee in my whole family. I remember his jokes and cheerfulness in the parliament. He was the face of Non Congress Indians. But as soon as he left, many followers like me left hi s party because we never believed in the ideology of the party.
What would have happened if Vajpayee would have been on the other side? In a political party whose ideology matches mine? Was I misguided because I trusted his face value? Was he just a face who can get connected to millions of Indians and the real man behind the face was someone else?

The Great Indian Sentiments...

My Uncle contested the election at the village level, for the post of 'Sarpanch'. He has won those elections 10 years ago and he was contesting it gain and our family was sure of its win.

Why?

Because My Grandfather was the Head of the village 'sarpanch' for almost 17 years. The way he sacrificed his every penny..health and family is a paragon in the village. After the death of my Grandfather the villagers even crafted a statue of his and established it in the central market of the village.

I was aware of all these facts. But never felt it by heart because i was not able to connect myself to the village people.

While i was campaigning for the elections this year, i met a person who was of 45 years of age and was a kid when my Grandfather was the Head of the Village.

I asked him that why was he supporting my family.

He narrated me a story about my grandfather.

It started as....

" i was a kid and used to listen to the speeches of Neta ji (Head of the Village, my Grandfather).

Once when i was returning from school, i saw Neta ji standing near a shop and was talking to somebody. As i had never seen him so closely, i went and stood near to him. I was watching the toffees that were kept in the packets. As my eyes were looking for the toffees, Neta ji looked at me and took out some toffees for me and told me to take it. i declined saying that i don't have the money to buy it..

He kissed me on my forehead, stroked my hairs, blessed me and said that the toffees were a gift from him..i accepted and went away to my home running and told my parents about the incident. i placed the toffees to the safest area and didn't ate them for weeks. "

this small incident is responsible for his loyalty to our family and that too for 30 years...

This is India for you...the great Indian sentiment..and this is the same reason why NEHRU-GANDHI family is in power from 50 years..

In India you can win over anything..but..You can't win over emotions..

The Great Indian Sentiments...

consumer comfort level..was it so important....?

Around 200 meters from my house in Jaipur, two medicine shops are located. as i live in a joint family so its a regular weekly affair to visit the medical shop.

you know...a family consists of father, mother, children, pet animals and common cough and cold. There are two medical shops that are located adjacent to each other. what i observed was, that the number of visitor in the first shop 'A'is quite large as compared to the shop 'B'.
There doesn't exist a single person who visited shop 'B' in the first instance. The people who were visiting the Shop 'B' were the persons who were not able to find the medicine in the Shop 'A'.

what was the reason?

The shop 'A' had one stair which is having a large width where two rows of persons can stand at a time. Whereas the Shop 'B' has 4 stairs and that too with less width.

Simple!!!

Consumer Comfort level..
WOW !!! Just 3 stairs are responsible for the loss and profit equation of two shops...

the first shop offers nothing new...but it offers the customer a little more comfort in standing while purchasing the medicine and that too at the same price...
consumer psychology is interesting...isn't...

courtsey:

www.boljaipurbol.in